The last year has been a rollercoaster ride for Australian businesses of all sizes and industries.

As we reflect on the past year, it’s clear that the challenges have only made businesses stronger and more resilient.

SMEs that will thrive in the future are the ones that take control of their destiny and are proactive in protecting and building their business.

From adapting to new technologies and shifting consumer behaviours, to navigating economic uncertainty, supply chain issues and navigating the ongoing impact of COVID. Through it all, businesses have had to learn and adapt quickly in order to survive and even thrive.

So, let’s dive in and explore some of the key lessons that many Australian businesses have learnt in 2022, and how they can be applied to help you take your business to the next level.

1. The importance of having a solid business plan

Many Australian businesses learnt the hard way that having a well thought out business plan is essential for success. Not only does it give you a roadmap for growth and success, but it also helps you anticipate potential challenges and setbacks. Without a solid plan in place, you may find yourself scrambling to react to unexpected situations, rather than proactively addressing them. So, take the time to create a solid business plan and make sure you have a pivot plan in case something unexpected happens.

2. The power of digital marketing

The last year saw a significant shift towards digital marketing as businesses looked for ways to connect with customers during lockdowns and social distancing measures. From social media campaigns to email marketing, businesses learnt that a strong online presence can be the key to reaching new customers and keeping existing ones engaged. Make sure you are up-to-date with the latest digital marketing trends and invest in building a solid online presence that will help you reach your target audience.

3. The need for flexibility and adaptability

As the pandemic impacted nearly every aspect of daily life, businesses had to learn to be flexible and adapt to new circumstances. Whether it was pivoting to new products or services, or finding new ways to operate, businesses that were able to quickly adapt were more likely to survive and even thrive in the face of uncertainty. Be proactive about identifying potential challenges and opportunities, and always be ready to pivot when necessary.

4. The importance of cash flow

With many businesses facing a drop in revenue and increased expenses, the last few years have taught business owners the importance of keeping a close eye on their cash flow and having contingency plans in place. It’s crucial to have a clear understanding of your financials, including your income and expenses, so you can make informed decisions and keep your business running smoothly. Implement cash flow forecasting and budgeting tools that will help you stay on top of your finances and make smart financial decisions.

5. The value of a strong team

The last year was a challenging one for businesses, and many learnt the importance of having a strong team in place. From employees to suppliers and partners, having a reliable and dedicated team can make all the difference when it comes to navigating difficult times. Invest in building a strong team that is aligned with your company’s goals and values and nurture a culture that encourages collaboration and innovation.

6. The need for risk management

The pandemic has made it clear that businesses need to be prepared for unexpected events, and risk management is key. By identifying and assessing potential risks, businesses can take steps to mitigate them and minimise the impact on their operations. Embrace the unknown and develop a risk management plan that will help you navigate unexpected events and minimise their impact on your business.

7. The power of innovation

As businesses faced new challenges in the last year, many learnt the importance of innovation. Whether it was finding new ways to operate or developing new products or services, businesses that were able to think creatively and outside the box were better able to adapt and succeed. Be proactive about identifying new opportunities and invest in research and development to help you stay ahead of the curve.

8. The importance of communication

The last year saw many businesses struggling to communicate effectively with customers, employees, and partners. Clear and consistent communication is crucial for keeping everyone on the same page and ensuring that your business is running smoothly. Invest in building a strong communication infrastructure that will help you stay connected and informed in the face of uncertainty.

9. The need for an effective online presence

With more customers turning to the internet to find products and services, businesses learnt the importance of having a strong online presence. From websites to social media, having a strong online presence can help you reach new customers and build brand awareness. Make sure your website is up-to-date and user-friendly, and invest in building a strong social media presence that will help you connect with your target audience.

10. The value of customer service

In the last year, businesses learnt the importance of providing excellent customer service. With many customers facing financial uncertainty and stress, businesses that were able to provide a positive customer experience were more likely to retain their customers and build positive brand reputation. Make sure your customer service team is well-trained and equipped to handle customer inquiries and complaints, and invest in building a loyal customer base.

11. The power of automation

As businesses faced increased pressure to streamline their operations and cut costs, many learnt the value of automation. From automating accounting and financial tasks to streamlining customer service and marketing efforts, businesses that were able to automate certain processes were able to free up time and resources to focus on other areas. Invest in tools and software that will help you automate certain tasks, and make sure your team is trained on how to use them effectively.

12. The need for data

Businesses have learnt the absolute importance of using data to make informed decisions. From tracking customer behaviour to analysing financial performance, businesses that were able to use data analytics were better able to identify opportunities for growth and improvement. Invest in tools and software that will help you collect and analyse data, and make sure your team is trained on how to use them effectively.

13. The power of networking

As businesses faced increased competition and uncertainty, many learnt the value of networking. From connecting with other business owners to building relationships with suppliers and partners, networking can help you find new opportunities and stay connected in the business community. Make sure you are actively participating in local business events and organisations, and invest in building a strong network of contacts that will help you grow your business.

14. The need for financial literacy

In the last year, businesses learnt the importance of understanding their finances. From cash flow forecasting to budgeting and financial planning, businesses that were able to make informed financial decisions were better able to weather the storm and stay afloat. Make sure you have a clear understanding of your financials and invest in financial training and education for yourself and your team.

15. The value of perseverance

The last year was a challenging one for businesses, and many learnt the importance of perseverance. From navigating the pandemic to dealing with economic uncertainty, businesses that were able to stay the course and stay focused on their goals were more likely to succeed. Stay committed to your goals and don’t give up when faced with obstacles or setbacks. Be proactive and ready to make the most of the unknown, and you’ll see your business grow and thrive.

These are just a few of the many lessons that Australian businesses have learnt in the past year. As we move forward into the future, it will be important for businesses to continue learning and adapting in order to stay competitive and successful.

Where that leaves us

As we come to the end of this list, it’s clear that the 15 things we’ve discussed have been incredibly important for businesses of all sizes and industries.

From understanding the importance of cash flow to staying competitive in an increasingly digital marketplace, these tips have provided valuable insights and practical advice for businesses looking to thrive in the current economic climate.

By taking these lessons to heart, businesses can be better prepared to navigate the future and build more prosperous businesses. Whether you’re a small start-up or a large corporation, the key to success is being proactive, adaptable, and ready to take on whatever challenges come your way.

So, whether you’re looking to diversify or grow your business, or simply need working capital to keep your business running smoothly, remember these 15 things and be ready to make the most of the unknown. With the right mindset and the right financing options in place, your business can be ready for anything.

Putting the lessons into action

The key to success is being ready to make the most of the unknown and being smart about shaping your own future.

One way to do this is to be smart about your finances. Many businesses have turned to working capital solutions and diverse forms of finance such as invoice financing and project financing to help them weather the economic downturn and fund new developments.

At Fifo Capital, we understand the unique challenges that businesses face and have tailored finance solutions to help you achieve your goals.

Whether you’re looking to expand into new markets, invest in new technologies, or simply need working capital to keep your business running smoothly, we can help.

Don’t let a lack of funding hold you back from achieving your business goals. Book a time with one of our experienced business finance specialists today to discuss your needs and find the best financing solution for your business.

The future will always have an element of uncertainty about it, but with the right financing options in place, your business can be ready for anything.