You’ve come up with a business idea and you’re ready to take the next step. How do you begin to evaluate the market potential? Read on for our suggestions on how to explore and define your market.
It’s not surprising that in the rush to get a business or company up and running, we may forget to spend sufficient time on naming. We probably feel that our time is better spent investing in the right product or service, or getting into the market before our competitors.
But in reality choosing the right name for your company can have a huge impact on its success or failure. So we’re going to have a peek at the naming process and some of the pitfalls, showing you exactly how to choose a business name that will help you succeed.
Networking with others in similar positions lets you share their experiences and helps avoid things like ‘reinventing the wheel’ and ‘making the same mistake twice’.
In our modern era of tough competition proprietors are more inclined to speak openly with their colleagues about what worked for them and what didn’t. Here are some insights on business networking.
Every businessperson knows someone who claims to have made a fortune by ‘going online’ with their business. Many organisations have successfully transitioned to trading on the Internet, but an equal or perhaps greater number have tried and failed.
Here are some tips to consider when starting an online business.
Word of mouth is widely considered to be one of the most valuable forms of marketing available to any business. But if it feels like just another piece of marketing to you: we’d like to show you otherwise.
Read on and find out more about how Word of Mouth Marketing (WOMM) could work for your business.
Branding can be a bit of a mystery if you’re new to the business world. We take a look at brand strategy, some key terms and the opportunities branding offers.