Online reviews have become increasingly relevant to online, and increasingly also brick-and-mortar businesses in the past decade. Initially they came about as a way to get a feel for the quality of a product or service online, where customers couldn’t interact directly with products or businesses. Over time, their popularity has increased, and 4 out of 5 online consumers now consult online reviews before making a purchase. As a result, online review sites have emerged as a battleground.
Data security is a big issue for small businesses and all over the world. Attacks on businesses result in the loss of millions of business’ and private individuals’ personal data, making them vulnerable to identity theft. However, this isn’t the only threat that small businesses are forced to deal with when their sensitive data is compromised. Some fraudsters won’t go to the trouble of using the data to hack into accounts and steal money, and instead will pressure businesses into simply paying them.